Jacksonville Fl rental property owners know that it's essential to have a well-written and effective rental listing to find quality tenants—but how do you create one that works? You own properties in an area with many popular neighborhoods, so there are plenty of people looking for rentals like yours!
If you want your property to stand out from the rest and deliver the best residents for your rentals, here are some pointers from our property management team on how to write an effective rental property listing.
Why Do "Good" Listings Matter?
Why take the time to create a "good" listing? Shouldn't the property "sell" itself with the basics and a few photos in a listing?
Even if you have the best rental property in Jacksonville, an experienced property manager can tell you that you risk a lengthy vacancy without a compelling listing that grabs the attention of your next tenant. Simply listing the rental's specs won't encourage a potential renter to fill out an application for your property.
An effective listing will be the perfect match for your rental properties with quality renters, so you'll attract more of the people that meet your criteria and who are looking to find a new home. Use the opportunity to "sell" your rental and show off its best qualities, and you'll enjoy shorter vacancy times (and more revenue)!
How Do You Write an Effective Listing?
"Good" listings don't just happen. They're created by thoughtful landlords with attention to detail. Here are some tips on how to write a killer Jacksonville Fl rental property listing:
Keep It Simple
Tenants want all the basic information about your property in the Jacksonville area in one place. An excellent listing should have all of the key details at first glance, without requiring prospective tenants to scroll or dig around too much for critical details.
The less time this takes them to find what they need to know about your property, the better off both parties will be during the tenant search process!
Write About the Neighborhood
When potential renters search for Jacksonville Fl, real estate properties, they'll be able to see what living near your house would be like before even visiting the rental. Use this to your advantage and make a point of describing the property's surroundings in detail.
Does it sit on one of the area's most scenic streets? Does it have an outdoor pool for easy summertime relaxation? Is there a local coffee shop nearby that can be walked to for morning java or after-work lattes?
Your property should come alive with words, so use them! Take time to describe what makes living near your rental home special. It'll help give potential tenants more incentive to move into your available property.
Talk About What You Offer in Jacksonville Fl
Tenants need all the information they can get about their potential new home before making up their minds about moving in (or not). Include any amenities included in the rental, from on-site laundry to a pool or even a fitness center.
Mention any restrictions they'll have to consider as well—like if pets are allowed and what kind of pet deposit is required. Jacksonville Fl landlords should also include mention of anything that's negotiable when it comes time for lease renewal (especially if you're looking for long-term tenants!).
Be Clear About The Rental Process
It may seem unlikely, but many property owners get caught off guard by questions about the application process. Break down your rental's requirements with clarity. Property managers recommend including information like how much renters need to pay before signing an agreement, how often rent payments are due each month, and details about security deposits, resident criteria, and anything else that pertains to qualifying for your rental.
Use Professional Photos
Experienced property management companies recommend adding high-quality and powerful photos to the listing to attract tenants. Quality photos will show off your home's best features and make it shine!
Pictures can help set expectations about what they'll live in, so don't skimp on this step of the listing creation process. Using poor-quality photos or not including pictures of every aspect of the property can lead potential renters to scroll past the listing.
Check for Accuracy
Your rental listing should be as accurate and updated as possible, so make sure to double-check all of the information. Tenants rely on what they read in your listing, so it's crucial that everything is correct! Check for typos in the property's address, incorrect rent or deposit amounts, and use excellent grammar.
A Jacksonville Property Management Company Creates Rental Listings That "Sell"!
The rental property listing is the first exposure your potential tenant will have to your home. It should be as effective and appealing as possible to attract quality tenants interested in renting long-term. Our team of professionals at Spectrum Realty Services can create compelling listings that "sell" your property with a style tailored for you and an eye on what local renters are looking for! If you're not sure how we can help or would like more information about our full-service property management, please don't hesitate to contact us today. We look forward to hearing from you soon!
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